I finally understand the appeal of this beer: Its a Homeopathic version of a beer. Apparently Miller just took a regular beer and diluted it with soda water, then diluted again, diluted again, until there's just the barest minimal taste of beer. The drinker's body is fooled into thinking it's just had a beer, the same way homeopathic medicines "work."
Can anybody say I'm wrong?
*Someone had broken up a case of Sierra Nevada Pale Ale, a much superior brew; so I got two bottles of those for under a buck each, along with four megabrews that I will try once, then probably never again.